£216,000

Total amount raised

ASOS Foundation Charity Golf Day and Gala Dinner


  • Amount raised £216,000
  • When? 07/09/2017
  • Charity? ASOS Foundation
  • Where? The Grove, Hertfordshire
  • Previous Case StudiesASOS 2016ASOS 2015

Another outstanding day was held at The Grove on Thursday 7th September for the 3rd annual ASOS Foundation Charity Golf Day and Gala Dinner.  With a bright start to the morning everyone was raring to go. As the golfers arrived to register along with the traditional golfer’s breakfast of coffee and a bacon roll they were also each given an M2 driver from Taylormade – now that’s what you call a ‘goody’ bag!

With 28 teams playing, the golfers needed a prompt start, throughout the course there were various competitions increasing the already competitive edge to the day!   Alongside the competing golfers were treated to a variety of refreshments and goodies; Gaucho’s made an appearance on hole 1 offering freshly cooked Argentinian steak; fruit-laden Pimm’s on hole 4; and a luxurious Malbec and Chocolate serving on hole 18 –

Once the competition was over it was back to the Stables Courtyard for a well-deserved drink and await the anticipated results. With only one point in it –  the final scores were a very close call between the top three teams.

However, huge congratulations were due to this year’s winners – Tex International.

Following a successful day on the golf course it was time to get ready for the evening gala dinner, and welcome an additional 270 guests.  The weather continued to be kind, and so the beautiful Walled Gardens provided the backdrop for pre-dinner fizz before moving on to the Amber Suite for further drinks, dining, entertainment and the all-important fundraising.

Famed for having gate-crashed London Fashion week the host for the evening, Gabby Best, provided her alter-ego Marijana to handle this rowdy and raucous crowd. She then recruited both Nick Roberts and Nick Beighton to assist her with an ASOS-centric Heads & Tails to kick off the fund-raising for the evening.

Charlie Ross reigned for a second year as the Auctioneer with the magic touch, utilising his superb skills to raise over £60,000 across seven unique and luxurious Lots.

It was time to then fill the dance floor with ASOS’s very own band Zed’s Dead providing a dynamic performance, followed by Australian DJ Tom Loud AKA Hot Dub Time Machine – without fail the ASOS guests packed the dance floor as they ‘danced-through-the-decades’.

With confetti cannons at the ready, our final fundraising amount of a massive £216,000 for the ASOS Foundation was announced, and guests were showered in ASOS metallic purple confetti and the real celebrations began!  

Asos Foundation Charity Golf Day and Gala Dinner Brochure